RUGBY LEGEND CONVERTS JAM BUSINESS INTO SUCCESS FOLLOWING IFB2014
Rugby legend Matt Cairns, ex – England international and Harlequins Rugby Union player, took an unusual career move after leaving professional rugby.
In 2010, with his brother Andrew, sister-in-law Sajmira and wife Sophie, he launched a family business, Mammy Jamia’s and launched a cottage industry selling jam, alongside his day job in finance.
Now in its sixth year of operation, the North West based company is going from strength to strength and sells as far afield as the Middle East, USA and Spain. In its first year of operation the company sold 103,000 jars of its preserves and had a turnover of £250,000.
In 2014 the company attended the inaugural International Festival for Business 2014, seeing it as an ideal opportunity to meet international buyers. During an IFB2014 event Mammy Jamia’s was introduced to Spanish department store chain El Corte Ingles resulting in the store placing an order for their premium preserves. El Cortes Ingles, the Spanish equivalent of Marks and Spencer, sells premium products from all over the world but has a special emphasis on UK goods.
Matt hails the IFB 2014 as key to securing a deal with El Cortes Ingles. Speaking of his IFB2014 experience Matt says: “The business has grown in leaps and bounds from our humble beginnings, from selling Mammy Jamia’s preserve at indoor markets around Cheshire, to reaching out to an international market, and IFB has had a huge role to play in that.
“It was a great opportunity to learn more about selling internationally and develop the know-how, connections and platforms to boost our profile globally. IFB2014 was a great event for us, we met international buyers from all over and were really supported by the festival’s exporting experts. The event certainly gave us a great boost and introduced us to the right people.”
Today, the company has a growing range of premium products. Looking ahead Matt says: “We are going from strength to strength, and have grown by 20 per cent this year. We are also launching our new salad dressings which will be available in Waitrose and Morrison’s and have interest from other supermarkets. Building on our IFB2014 experience we will certainly be attending the IFB2016 and taking advantage of the all the opportunities it offers.”
Festival Director, Ian McCarthy, Said: “Deals like this are what the International Festival for Business is all about; bringing local companies to global markets. We are very happy that the IFB2014 proved to be so successful for Matt and believe that the IFB2016 will be just as profitable for Mammy Jamia’s. The 2014 festival had an incredible economic impact on the Liverpool City Region and was directly responsible for some £280m pounds of new sales and deals.
“The IFB2016 will continue this success. We expect over £265 million worth of deals to be struck at the IFB2016.”